That?
What's up?
Funnel analytics, abandonment rates and behavior by segment.
Digital Growth
CRO: conversion optimization. Your visitors are already here. Let's make them become customers.
We analyze how your users navigate, detect where sales and opportunities are being lost, and test improvements with data, not opinions.
Let's find out where your sales are missing.98 out of every 100 visits leave without purchasing. There is your room for improvement.
01 · Why CRO
More sales without more traffic investment.
Getting twice as many visits costs a lot. Conversion optimization multiplies what you already invest in SEO, GEO, advertising and email.
SEO, Geo and Advertising10.000visits
1 %conversion
100orders
10.000visits
1,5 %conversion
150orders
Same traffic, +50% orders
Illustrative Example
02 · Where sales are lost
Five moments your client can leave.
-
01
Home and landings
An unclear value proposition causes you to leave before you start.
-
02
Seeker and categories
Poor filters and irrelevant results, something key in large and B2B catalogs.
-
03
Product description
There is a lack of information, images, stock or an answer to questions.
-
04
Fairy
Unexpected costs and lack of trust.
-
05
Checkout and forms
Long forms, few payment options or mandatory registration.
03 · How we analyze it
Data that explain why.
It all starts with reliable measurement. Digital analysis
As?
How they behave
Heat maps, session recordings and scroll analysis.
Because?
Why it happens
Review of usability, speed and mobile experience.
04 · The method
Thoughts, testing, learning.
Each improvement is based on a hypothesis and is validated with data before being finalized.
- 01
Investigate
- 02
Prioritize by impact and effort
- 03
Design the A/B test
- 04
Strictly measure
- 05
Implement and learn
If the traffic does not allow reliable A/B tests, we apply improvements based on good practices and measure the before and after.
05 · Couples
Small changes. Great impact.
- Simplified checkout
- Value proposition
- Internal search engine
- Product sheets
- Elements of trust
- Loading speed
- Mobile experience
- Entry and exit popups
- Personalized recommendations ↗
- Cart recovery ↗
06 · With Connectif
Many levers, one platform.
Several of these improvements are activated with Connectif, the data, automation and personalization platform of which we are a certified partner.
- FIRST PARTNERS
- Data First Certified Partner
- Entry and exit popupsDepending on the behavior of each visit.
- Contents and recommendationsThat adapt to who navigates.
- Tests and measurementTo validate each change before staying.
07 · CRO in B2B
At B2B, converting isn't always buying.
A quote request, a professional customer registration or a quick repurchase are also conversions. We optimize them just like a sale.
- Request for budget
- Customer height
- Recurrent request
- Business contact
08 · Conversion and loyalty
Converting is just the beginning.
-
01
CRO
Detects and eliminates friction.
you are here
-
02
Personalization
Adapt content and communications to each profile.
See customization -
03
Marketing automation
Accompany the sale and encourage recurrence.
View marketing automation
Also related: Digital analysis y SEO, Geo and Advertising
09 FAQs
About conversion optimization.
What is CRO or conversion optimization?
Improve your website so that more visits lead to a purchase, registration or quote request.
Do I need a lot of traffic to do CRO?
No. If the traffic does not allow reliable A/B tests, we apply improvements based on good practices and measure the before and after.
Is CRO useful if I don't have an online store?
Yes. In B2B, forms, quote requests and commercial contact are optimized.
What tools do you use?
Analytics, heat maps and session recordings to understand behavior, and Connectif to activate popups, personalized content and tests.
How many sales get lost every day?
We analyze your website, show you where sales are being lost and suggest where to start improving.
