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Digital Growth

Web customization. The same website. A different experience for each client.

We adapt content, products, offers and communications according to who visits you, what they are looking for and where they are in their relationship with the brand.

Let's personalize your web

What the data says

Source: Adobe

58 %

of B2B companies improve their results by personalizing search results.

48 %

They have increased their sales with recommendations or personalized content.

01 · 3 visitors, 3 websites

Same pages. Distinct content.

Profile 01

New Visitor

Welcome, clear value proposition and incentive for the first purchase.

Profile 02

Recurrent client

Products related to your previous purchases and news from your favorite categories.

Profile 03

B2B Buyer

Your catalogue, your conditions and quick access to repeat your order.

02 · What we personalise

Each item of the web can be adapted.

With web personalization, each visitor sees a version of your website designed for them.

  1. 01

    Contents and banners. The home and landings change depending on the profile.

  2. 02

    Product recommendations. What each user is most likely to buy.

  3. 03

    Search results. Sorted according to the interests of the searcher.

  4. 04

    Entry and exit popups. The right message for those who arrive and for those who leave.

  5. 05

    Contents by sector or category. Especially useful in large catalogs.

  6. 06

    Messages according to the journey. Different for those who discover, buy or repeat.

03 · With what data

Personalizing starts with knowing.

Behave

What each user sees, searches for and adds to the cart, thanks to digital tracking.

History

Online and offline purchases, unified with ERP and CRM data.

Data Integration

Context

Device, origin of the visit and moment of the relationship with the brand.

Result

A unique profile of each client

Always with own, quality data obtained with consent.

73 %

of the positions that decide B2B purchases are already occupied by millennials, the first digital native generation.

04 · Customization B2B

At B2B, customize is no longer optional.

Professional buyers expect the same experience as when buying as individuals. In a large catalog, showing each customer what they are interested in is the difference between finding the product or going to the competition.

05 · Why it matters

Better experience. Better results.

Más conversion

Each user first finds what they're after.

Más loyalty

Customers return to where they feel recognized.

Más average ticket

Recommendations that add up to relevant products.

06 · With Connectif

Web and communications, from the same platform.

We personalize with Connectif, the data, automation and personalization platform of which we are a certified partner.

  • FIRST PARTNERS
  • Data First Certified Partner
Meet Connectif
  • A unique profile of each clientWith data from the website, email and other channels.
  • Product recommendationsDepending on behavior and history.
  • Content, banners and popups by segmentThat change without touching the web.

07 · How we work

Start small. Grow up with data.

  1. 01

    Digital monitoring

  2. 02

    Define segments

  3. 03

    Design experiences

  4. 04

    Measurement of impact

  5. 05

    Expand what works

08 · Conversion and loyalty

Customize is a three piece.

  1. 01

    CRO

    Detects and eliminates friction.

    See CRO
  2. 02

    Personalization

    Adapt content and communications to each profile.

    you are here

  3. 03

    Marketing automation

    Accompany the sale and encourage recurrence.

    View marketing automation

To measure the impact of each experience: Digital analysis

09 FAQs

About web customization.

What is web personalization?

Adapt the contents, products and messages of your website to each visitor according to their profile and behavior.

What information do I need to get started?

The digital monitoring of your website is enough; Then the purchase history and data from the CRM and ERP are added. Always own data and with consent.

Does it work in B2B?

Yes. In extensive catalogs and with conditions per client, this is where it is most noticeable.

What is the difference between personalization and marketing automation?

Personalization adapts what each client sees on your website; the automation, the messages you receive and when. They work better together.

What tool do you work with?

With Connectif, of which we are PRIME Partner and Data First Certified Partner.

Do your web talk to all your clients alike?

We show you what you could customize on your web and what impact it could have on your sales.

Let's talk about customization