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✧ Industry expertise · Furniture & Décor

From inspiration
to a profitable sale.

We connect catalogue, shops and digital channel so that manufacturers and brands of furniture and decoration sell with more agility, care for their margin and strengthen their commercial network.

See model Inspiring design. A responding channel.
More confidence

Help choose with reliable images, measurements and finishes.

More agility

Connect configuration, budget and order.

Increased control

To coordinate data, channels and customer relationship.

Sector context

Design the product well.
And how to sell it as well.

The challenge goes beyond an online catalogue. To offer a consistent experience from first image to delivery with reliable information and clear paper for each channel.

01

The inspiration remains half way

The client finds a piece that he likes but questions about the size, finish or how to combine it. The distance between imagining and deciding puts a stop to the budget or to the tent.

02

Too many variants. Too many papers.

Measures, tissues, colors and compositions multiply complexity. An outdated catalogue or a scattering fee can become an incorrect budget and an order to be remade.

03

The digital channel generates tension with stores

Open up direct sale without defining the role of the network creates frictions. Manufacturer, ecommerce and distributor require a shared model of collection, assignment and service.

04

The relationship depends on scattered information

Feria contacts, agreements, budgets and preferences are spread between e-mails and agendas. If commercial changes, it's difficult to keep the context and give continuity to opportunity.

The opportunity is to connect what the client imagines with what your business can configure, sell and surrender.

Commercial transformation

The same tour.
From atmosphere to order.

We connect manufacturer, representative, tent and prescriptor. The digital experience helps choose and the commercial network provides advice, closeness and service.

01 / Pre-sale

From showing product to facilitating choice

Environments, viewing and contents so that the client understands the proposal. Resources for interiors and a collection of distributors aligned with your brand.

02 / Sale

From passing by hand to selling with precision

Valid settings, up-to-date prices and budgets connected to the order. The commercial and the tent share information and accompany the decision.

03 / after sale

From chasing the order to care for the relationship

Monitoring of deliveries, assembly and incidents with defined officials. The knowledge of each project goes back to business to improve service and recurrence.

ConversionFrom inspiration to budget and demand
MarginProfitability by product and channel
AbilityCatalogue and update time
ServiceDelivery, incidents and satisfaction
Retirement Roadmap

What we do for your business at every stage.

We integrate strategy, ecommerce, data and IA around frictions that matter: choose, configure, budget, deliver and re-sell.

Pre-sale / Inspiration and confidence

Visualization that helps to decide

Make it easier to understand how the product fits into a space.

  • Product environments supported by IA
  • 3D display or stay by catalogue
  • Visual search and product combinations
  • Resources for interiors and prescribers
  • Connecting with web, showroom and date at tent
Network production and production

The appropriate distributors

To give each contact a priority and a next step.

  • Seller profile by market and collection
  • Capture of Fairy Contacts at CRM
  • Qualification by lace, interest and capacity
  • Preparation of contextual visits
  • Monitoring and measuring new accounts
Sale / Connected catalogue

Reliable product information

Each channel works with consistent references, attributes and versions.

  • MIP: measures, materials, tissues and finishes
  • Images and documentation related to the product
  • Rates and validity connected to the ERP
  • Content optimization with review
  • Publication by language, market and channel
Sale / Budget and order

Hybrid sale and configuration

Solve complexity without charging them to the client.

  • B2B portal with terms and conditions
  • Configurators with compatibility rules
  • Budgets by composition and project
  • Assisted reading of orders with validation
  • Integration with ERP and commercial monitoring
Postsales / Service experience

The delivery also builds brand

Visibility and co-ordination to close every sale.

  • Requesting and time-bound by available data
  • Delivery and assembly coordination
  • Incidences with photos and product reference
  • Replacement, return and guarantee management
  • Cause and cost of service analysis
Postsales / Customer and Canal

A relationship that remains

Commercial knowledge becomes a shared asset.

  • CRM with visits, agreements and next steps
  • History of projects and preferences
  • Unfollowed budget alerts
  • Collection activation and supplementary sale
  • Profitability, recurrence and activity
Hybrid sale B2B and B2C

Smart Sales Platform.
Your catalogue, in action.

A connected commercial experience to display, configure and sell. The digital channel and tent give continuity to the same conversation.

To your team and your network

More capacity to advise and close projects.

  • Catalogue with up-to-date measurements, finish and documentation
  • Configure and budget with business rules
  • Account vision, agreements and opportunities at CRM
  • Availability and timing connected to your system
  • Shared monitoring between manufacturer and distributor
For shops, prescriptors and customers

From discovering a collection to concrete a proposal.

  • Inspiration and resources to compare alternatives
  • Selection of variants and request for samples
  • Stayed proposals to continue with his advisor
  • Consultation of orders, documents and incidents
  • Retirement to tent and services as agreed model
Example / A connected tour

A living room. A choice.
A project that's advanced.

A client finds a sofa, compares its finishes and wants a proposal with delivery and assembly. The tent regains his selection to accompany her.

See possibilities. To choose with criterion.

The client scares the sofa into an atmosphere and keeps its preferences to share them with the tent.

The display guides the choice and the measures and samples confirm the lace.
Methodology and implementation

A collection first.
An ecosystem after.

We define the range according to the quality of the catalogue, the integrations and the capacity of the equipment. Each phase allows us to check the value before expanding the investment.

01 / Diagnosis and priorities

Choose where to start

We map catalogue, channels, systems and purchase tour. We identify where opportunities, time and space are lost.

Delivery: Roadmap prioritised, responsible and starting indicators.

02 / Pilot and adoption

Validate with a collection and a group of users

We have been trying a case of remote use: connected catalogue, viewing, budget or collection of distributors. We have been involving commercials and stores from design.

Delivery: pilot evaluated with data of use, quality and commercial result.

03 / Deployment and improvement

Expand what shows value

We extend references, users and channels gradually. We consolidate the integrations and adjust the service model with the team's experience.

Delivery: stable operation, command table and evolution plan.

Section 3

We know what's up.
after every finish.

Home furniture, decoration, lighting and contract require different tours. We designed around your catalogue, your positioning and how your channel works.

Product complexity

We work with families, variants and combinations. Measures, compatibility and finishes are supported by data and rules validated by your computer.

Interchannel collaboration

We design the role of shops, agents, commerce and direct sales. We agree to assignment, referral and service responsibilities with the network.

Subscription and contract

We adapt the tour to interiors, architects and projects of hotels, office or commercial spaces: documentation, samples, versions and monitoring.

Visual and brand loyalty

The IA helps to produce and explore environments. We define controls to represent the product with coherence and to review the assets before they are published.

Data connecting equipment

Catalogue, CRM, ERP and channels share necessary information. Each data has a person responsible, a source and an update circuit.

Adoption and continuity

We train commercials and distributors with real jobs. The knowledge of each account is available to maintain the service as the interponer changes.

Objections and reality

The questions your team's asking itself.

The starting point is your business: its product, its network and the actual capabilities of its systems.

01"Our customers need to see and touch the product."

The digital experience can better prepare that visit: compare options, check measures, save a selection or order a sample. We connected that previous work with his tent and his advisor. Visibility helps to decide and physical validation remains its role.

02"Selling online can face our distributors."

We start by agreeing to the model: demand generation to tent, assisted sale or a direct selling pilot with clear offer and services. We concrete the assignment and responsibilities with participating partners before activates the channel.

03"We have too many tissues, measurements and combinations."

We select a family and order attributes, variants and compatibility rules. The standard can be set with these rules and the exceptions are technical and commercial. The pilot helps to measure how much jobs are simplified.

04"We have ERP and web and catalogs."

We check what information governs each system and where it duplicates or loses. The first upgrade can be to connect a fee, update a catalogue or link the budget to CRM. We chose the scope from that review.

05"Can we trust the images generated with IA?"

We define the uses and controls for each case. Assets are reviewed against actual product, its measurements, materials and finishes. An environmental image serves to inspire and decisions requiring precision are supported by validated sheets, samples and measurements.

06"How do we know if she's making up for the investment?"

We agree to a base line and pilot targets: budget time, order errors, catalogue update, contact monitoring, conversion and incident costs. We evaluate the total cost and effect on margin and service before climbing.

Explore our capabilities

Technology behind
Strategy.

Magento and Adobe Commerce

Ecommerce B2B and B2C for high performance operations.

BigCommerce

A SaaS base to evolve the digital channel.

Ecommerce integrations

Connected ERP, PIM, CRM, logistics and analytics.

Strategic discussion

Your product's been inspiring.
Let's get your channel up to his height.

Let's talk about catalogue, margin and purchase experience. We'll identify the frictions of your business and the first project with meaning for your brand and network.

I want a diagnosis
Sector Insights

Ideas to better sell.
And care for every relationship.

How Generative IA is breaking & # x27; friction of imagination & # x27; in decoration

Visualizing furniture at home helps to overcome purchase challenges. The IA connects inspiration, choice and confidence in the product.

When bad response weighs more than good sale

An incidence may have an impact on a good sale. Reliable and practical knowledge of conversations help care for your relationship with your client.

When every tent attends in a different way, the brand also looks different

Each tent represents the brand. Ongoing training and practice help to provide consistent care throughout the network.

When selling the product isn't enough: helping the client to better use them also generates loyalty

The accompaniment continues after delivery. Guidelines and use advice make CRM a useful service for the client.

When collections change faster than commercial equipment's knowledge

Developments require arguments that the team can put into place. Brief capsules turn the catalogue into knowledge to better sell.

Sector Insights

How Generative IA is breaking & # x27; friction of imagination & # x27; in decoration

Beyond Catalogue: How IA helps us decorate without fear of wrong

Buying a sofa or table online has always had a sports point at risk. No matter how much you look at the screen, it's really hard to figure out if that furniture you love will really fit with light from your living room, color from your walls or space that you have available. That's what we could call & quot; the barrier to imagination & quot;: that constant doubt that puts us back on our purchases for fear of screwing up. For decorates, this translates into abandoned carts and the great headache of devolution.

Today, the interiors design sector is undergoing a small revolution. The brands that are already adopting Artificial Intelligence do so as they are fashionable but because they have come to realize that it's the best tool to connect with the client, put it easy and, as a matter of fact, secure his place in a market that advances at full speed.

Your house's the tryer (Farewell to doubt)

Can you imagine emptying your living room with a single click? Thanks to today's A, it's already possible. Now you can photo any room in your house, digitally erase old furniture and place them with complete precision.

It's not a simple visual play. Furniture are perfectly adapted to the actual dimensions and perspective of space. By eliminating the uncertainty of & quot; will it suit well? & quot;, going to buy for the home becomes a fun and secure experience. The client no longer imagines how his house will stay: He sees his place before buying it.

The end of endless photo sessions

For furniture brands, preparing a traditional catalogue has always been a slow and very expensive process: manufacturing prototypes, transport them, rental studies and spending days editing images.

With the A generative, this flow completely changes. Now you can create photoRealist environments within seconds. That allows stores to show their novelties almost at once, reducing costs dramatically and reacting far more quickly to what people seek at every moment.

Selling a lifestyle, not just a loose furniture

We are no longer satisfied with seeing a chair on a white background and we want to see how it's integrated into a real life. Smart visual tools have been so advanced that they no longer suggest isolated products but complete environments that awaken emotions.

When a brand shows you a perfectly coordinated living room that matches your tastes, the connection is immediate. Large firms from the sector are already proving that, when you inspire the client with a custom lifestyle, it will be encouraged to buy more and with more confidence.

The new way to search online

The way we're looking for things online's changing. We don't just write keywords at a search engine but we ask virtual assistants and we search through images or natural conversations.

The brands that wish to remain visible need to adapt their catalogs so that they can understand and recommend them in appropriate contexts. Those who anticipate this change will be easier to find but will gain an enormous competitive advantage in the new digital ecosystem.

A shield against the great enemy: the devils

Returning a small package is annoying but returning a closet or mattress is an actual logistics and economic nightmare. Most of these returns occur from computation errors with size or color.

The IA acts here as a safety filter. When adapting models in three dimensions to the actual light of your home - calculating how they impact the shadows or how they change the tone of the fabric as per light - what you see on the screen is guaranteed to be exactly what comes at your door. That saves transport costs, prevents damage to assembly and especially saves the buyer's bad feelings.

Conclusion: A far more visual future

Artificial Intelligence has been transformed from a technologies of the future to the current standard for the family sector. The difference between companies that get onto this train and those that get behind will define who survives in the next few years. At the end, it's about making life easier for the user and about eliminating fear while designing our spaces.

The question for industry's stores is quite simple: now that a client can see exactly how every detail of his or her place will be put before his or her pay, will he or she ever come back to buy at blind prices?

Reported success case

From data to reality: The H & amp; R Johnson case or how instant viewing's already gain the margin battle

A few days ago I shared here a reflection that opened up a necessary debate: Is the A Generative of Images really prepared for the construction materials sector? If you read the article, you will remember that we were talking about the famous & quot; imagination divide & quot; and how tools based on neural networks and semantic segmentation are at the root of the fear of & quot; buyer repentance & quot;.

Well, today I want to put aside the theory and bring you a reality bath with information about the table.

If you still think that this artificial intelligence and real-time digital visualization is an innovation experiment & quot; to get out in the photo & quot;, I strongly recommend that you have a look at this success case of H & amp; R Johnson, one of the largest giants of global production of ceramics and surfaces.

What this company has been doing isn't just applying technology. It's validating, point by point, the commercial and financial findings we were analyzing at GoikoLab.

The real omnicality: Connecting the Showroom with the Smartphone

In the previous post we computed the brutal costs required by the traditional model: between €40,000 and €80,000 for mounting a high-format physical exposure, added to the logistics nightmare. The great challenge of Section B2B has always been: how do we scale this without ruining the margin?

H & amp; R Johnson faced exactly that friction: an obvious disconnection between the client who researches online and the physical tent experience. Your solution? To integrate Floori's interactive visualizer throughout his web but also to fill his physical showrooms with QR code. The client visiting the tent can scour the code and see, at once at his own smartphone, how that porcelain remains at a real stay. We moved from a static sample to an immediate interaction.

The End of The Eternal & quot; Timer-to-Market & quot; and The Slow Renders

Do you remember we were talking about how a traditional render can cost hundreds of dollars and take days or weeks to surrender? In today's market, competing at that rate puts you out of play.

By democratizing photorealism and integrating it into daily flow, this manufacturer's results in just 6 months speak for itself:

  • More than 46,000 products have been intercurrently explored by users.
  • Almost 10% of direct clicks to product details (purchase intention) just after the user visualizes the material.
  • A 13.05% interaction with his personal call to action.

Can you imagine the cost and work weeks that would have been generating 46,000 traditional renders for your customers? Unbeatable. With today's viewing technologies, this happens in less than a minute.

Your teams aren't afraid of IA, they want tools that work.

A critical detail of the success case that resonates with what we uphold at GoikoLab: internal adoption. Many managers hold back these projects for fear of their commercial networks being rejected. H & amp; R Johnson did not make that mistake. They trained their sales teams to use the digital display while consulting with the client.

The result was that that that had advanced you: the IA did not destroy employment in our sector but & quot; intellectualizes & quot; work flow. Free your commercial administrative task force and try to explain & quot; word & quot; how a reform will be, enabling them to focus on what they best know how to do: counselling and closing the sale.

The conclusion is clear: The speed of minutes is already here

The market's polarized. While half of the sector remains trapped in immobilism by analyzing if this is a fashion, leaders are already scattering points of productivity and improving digital conversion massive.

The case of H & amp; R Johnson shows that technology is no longer a barrier but a financial lever to optimize the performance account and to accelerate the decision to buy.

I invite you to read the complete analysis of the case on Floori's web and as always we read ourselves in the comments to discuss: Do your company continue competing at the speed of the weeks, or are you going to leap at the speed of the minutes?

Sources:

https: / / floori.io / how-hr-johnson-modernized -tile-shopping-with-floori /

Sector Insights

When bad response weighs more than good sale

The experience doesn't end when we give up the furniture

In furniture and décor a sale can take weeks to be built: comparison, visits, advice, measures, finishes, waiting and delivery. Nevertheless, a later incidence - a piece that doesn't fit, a question about mounting, a stain, a missing and an incomplete delivery - can destroy much of that value. The client does not distinguish between logistics, tent, customer care and manufacturer: he perceives a single brand.

The problem isn't always an attitude but an answer.

The equipment usually wants to help but information is scattered among manuals, catalogs, technical datasets, guarantees, e-mails and informal knowledge. While looking for an answer, the client expects and increases his frustration. The challenge is to turn existing documentation into a living encyclopedia of product and after sale, based only on official sources and capable of citing from where each response proceeds.

A co-pilot attending without replacing the person

The IA can place assembly instructions, care, guarantees, parts and procedures, summing up the case, preparing an answer or suggesting the next step. The agent keeps his decision and can spend more time listening, explaining and solving. The solution should recognize when it doesn't know and scale up the right specialist, especially with respect to guarantees, security, compensation or strategic clients.

To conduct difficult conversations before they have them

Besides searching for knowledge, IA can simulate conversations: a buyer angry with a delay, an out-of-guarantee refund, a high-value incidence or a client who doesn't accept an initial solution. The role plays allow to train tone, empathy, questions and issue management with immediate feedback. They do not replace actual experience but reduce improvisation and help maintain a common standard.

To integrate with current systems

The case can be built as a layer about CRM, ticketing or centralite. It can sum up the history, locate the applicable documentation, prepare an email and activate the climbing without forcing them to replace the backbone. The condition is to govern sources, permits, validity and traceability.

The return is about protecting the relationship

Value should be measured only for an average time. They matter resolution at first contact, repeat incidents, satisfaction, client's efforts, right climbing and repurchase after a problem. The aim is that a well-determined impact will strengthen confidence rather than close the relationship.

Sector Insights

When every tent attends in a different way, the brand also looks different

The physical tent remains a decisive part of the brand

In furniture and décor the tent is where the customer plays materials, compares finishes, asks for measures and ends up deciding if to trust them. The experience, however, can vary greatly with the person, centre or age of the equipment. The challenge isn't to uniform personalities but to secure a common standard of diagnosis, recommendation and closure.

To know the catalogue isn't enough

A good experience requires conduct: how to receive, what to ask, how to discover needs, how to propose alternatives, how to defend price and how to close without pressure. A PDF, an annual webinar or a collection presentation transmit information but they do not guarantee that the computer can apply them to an actual conversation.

Ongoing training for a changing network

Rotation, new inputs and launches cause knowledge to degrade. The field trainers give context but have boundaries of coverage, agenda and cost. The proposal is to complement his work with short, quizzes and role plays available at a time of need and adapted to the level of experience.

Training behavior, not just memory

The IA can represent a client with questions about measures, budget, completion or term. The seller practises questions, arguments and alternatives and receives prompt feedback. Small capsules of a few minutes a week better fit with the operative than long courses and allow to strengthen the same skill throughout the network.

The tent manager remains key

Technology doesn't replace human accompaniment. It should give visibility about issues that cost, help prioritize coaching and secure a consistent onboard. Standardisation should define minimum quality without turning attention into a rigid script.

Measuring experience and performance

Success should be observed in conversion, ticket, satisfaction, differences between shops and time to productivity of new inputs, and not only in completed courses. A pilot should compare tent or equivalent equipment and distinguish the effect of training campaigns, traffic and assorting.

Sector Insights

When selling the product isn't enough: helping the client to better use them also generates loyalty

The relationship shouldn't end with delivery

The brands devote a great deal of energy to inspiring and closing the sale, but they often disappear as the product enters home. At that time, challenges arise with respect to assembly, maintenance, cleaning, organization, combination and use. Some of the dissatisfaction does not come from a defect but from expectations or from an unbeatable production.

Customer Education as part of CRM

To educate your client after purchase can provide a guide prior to delivery, care advice, ideas for organizing or combining, seasonal inspiration and complementary proposals. The CRM ceases to be just a promotional channel and becomes a useful accompaniment based on what the person has bought.

The cost of creating content for the whole catalogue

The challenge is scale. Hundreds or thousands of references make it impossible to manually produce videos, guides, frequent questions and sequences for each product. Nevertheless, many brands already have raw materials: technical sheets, manuals, catalogues, photographs and videos.

Convert documentation to useful experiences

The IA can transform approved sources into assembly videos, three care advice, usage ideas, style guides, after-sales sequences, frequent responses and translations. The generation should have human review because an incorrect instruction can cause damage, return or loss of confidence.

The moment matters as much as the content

A assembly video is useful before delivery, an organization guide can come up with weeks later, care, months later and supplementary inspiration as the client has already been with the product. The product bought offers useful customization without knowing all person's information.

To measure client value, not only openings

The return can appear at less consultations and returns, more satisfaction, exploration of complementary categories, repetition of purchase and value of life. The pilot should measure comparable sequences and groups to avoid attributing to the content effects that depend on price, service or product quality.

Sector Insights

When collections change faster than commercial equipment's knowledge

To launch a collection doesn't mean that the market can sell it

New collections, finishes, materials, measures, combinations and campaigns appear continuously. Between presenting the novelity and getting the whole channel to know what changes, for whom it fits and how to defend them there's usually a delay. The problem grows with distributors, franchises, multibrand stores and international markets.

Information available does not amount to applied knowledge

Catalogs, fact sheets, prices, presentations and photo banks contain information, but a long file isn't memorized and a tent that works with many brands will hardly have time to study. The opportunity is to transform the already created material into easy to consume and remember knowledge.

Counting collection to sell

The care person needs concrete answers: what makes collection special, what client fits, what models to teach first, how to defend price, what customization to offer, what has changed and how to answer objections. That knowledge accelerates the first commercial conversation and prevents the product from losing weight with more easy to explain brands.

Capsules generated from approved documentation

The IA can convert catalogues, fact sheets and presentations into short videos, visual summaries, sales arguments, frequent questions and quizzes. Instead of an hour above all the catalogue, the salesman can check several few minutes from his mobile just as necessary.

Training available throughout the cycle

Concentrate Learning on launch day does not match the actual time of use. A tent may need to refresh the message when you get an exposure or a salesman before an appointment. The training goes from an event to a living and accessible resource.

To adapt by profile and market

The commercial itself needs positioning, space and competition, the tent, configuration and recommendation, the distributor, logistics and conditions and international equipment, language and market. The same source can produce ruled variants without redoing all material.

Connecting Learning with Sales

In addition to completion and visualisation, we have to measure the introduction of novelties, variety of references, up to first sale and performance of the stores that consume the capsules. The training thus became Sales Enablement, always avoiding attributing to a single factor the whole commercial result.