Data Models
We identify your KPIs, their sources and how they relate to your business objectives.
Data & AI
Data analytics From your data to your business decisions.
We combine the first-level data from your website or e-commerce with those from your CRM, your ERP, your ticketing tool and the other sources of your business, and convert them into dashboards and analysis to decide.
Let’s put your data to workThe starting point.
Plenty of data. Too little insight.
- 01
"We know how many visits the website has, but not how much each customer is worth."
- 02
"The reports come when the decision is already made."
- 03
“There are so many KPIs that no one knows which one to look at first.”
02 · The sources
Your top-notch data. And everything else.
We collect first party data with cookieless technologies, without relying on third-party cookies, and cross-reference it with the rest of your company's systems.
Top-notch data
From your website or e-commerce
- Navigation
- Searches
- Forms
- Records
- Purchases
Other sources
OF YOUR BUSINESS
- CRM
- ERP
- Ticketing
- POS and physical store
- Marketplaces
- Advertising platforms
- Email marketing
- Logistics
- Satisfaction surveys
Business intelligence
Connectif Data First Certified Partner
We are one of Connectif's few partners with this certification.
Meet ConnectifIf your data is still spread out, the first step is to unify it.
Data Integration03 · Evolution
Four questions. Four levels of evolution.
We begin by understanding the past and move forward, step by step, to anticipate the future.
- Level 01
What happened?
Scorecards with the history of your business, clear and easy to consult.
- Level 02
What's going on?
The system analyzes in real time and alerts you when it detects something anomalous.
- Level 03
What will happen?
Predictive sales and demand analysis with AI, with the criteria set by our data scientists.
- Level 04
What should we do?
The system proposes the best actions, and you supervise them and decide.
The data model and all four phases are typically ready in less than three months.
04 · What we do
From the data to the decision.
Data analytics turns scattered information into business intelligence: what you need to know to decide.
Scorecards
Custom reports in Looker Studio or Power BI, configurable and downloadable.
Advanced analysis
RFM segmentation, customer behavior and predictive analytics with AI. Our data scientists set the criteria for each prediction.
05 · EcommGuard
EcommGuard. Your business in one dashboard.
Our set of dashboards to follow the evolution of your business, whether you sell on your website or in your e-commerce, adapted to the reality of each customer.
Meet EcommGuard06 · Digital Business Analyst
A business analyst. Not just a report.
A digital business data expert who analyzes your dashboards with you, interprets user and customer behavior, evaluates the impact of each action and proposes how to improve.
- 01
Interpret
Read your dashboards with you and explain what's going on.
- 02
Evaluate
Measures the impact of each action on the business.
- 03
Recommends
It proposes how to improve and what to prioritize.
07 · Data analytics or digital analytics
Two looks. A complete vision.
Together, they give you the full picture, from the first click to the bottom line.
| Appearance | Data analytics | Digital analysis |
|---|---|---|
| What does it measure? | Your entire business, online and offline | Your website and campaigns |
| Computer | Data models, world-class data, cookieless technologies and dashboards | GA4, Tag Manager, Search Console, pixels |
| For who | Address and business areas | Marketing and digital team |
| Result | Business decisions and forecasting | Reliable data on visits, clicks and conversions |
08 · How we work
Each conclusion opens up a new goal.
A process of continuous improvement: what we learn from the data becomes the starting point of the next cycle.
- Transparency
- Security
- Personalization
- Efficiency
- 01Define targets
- 02Know and prepare data
- 03Plan the model
- 04Build the model
- 05Analyse the data
- 06Present and decide
09 FAQs
On data analytics.
What is data analytics?
The analysis of your business data, online and offline, to obtain information that helps make decisions: what has happened, what is happening and what is likely to happen.
What's different about digital analytics?
Digital analytics measures your website and your campaigns with tools such as GA4. Data analytics crosses that data with the rest of the business to decide.
What is Tier 1 Data?
The data that your company obtains directly from its customers and users, with their consent, on your website, your e-commerce or your own systems. They are the most reliable and do not depend on third-party cookies.
What is EcommGuard?
Our set of dashboards to track the evolution of your business in a single dashboard.
What tools do you work with?
With Looker Studio and Power BI for dashboards, and with AI models for predictive analysis, with the criteria set by our data scientists.
Data-informed decisions
Which decisions could you make better with the right data?
Tell us what you need to know about your business and we'll tell you how to get it.
