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Strategy, Consulting & Training

Digital strategy and AI. A company that competes better. A team that advances.

We define how your company should compete in the digital environment and where AI can contribute the most: channels, customers, processes and teams. And we accompany you so that the plan does not remain a document.

Let's design your strategy

93 %

of B2B purchasing processes begin in the digital environment.

75 %

of B2B purchases are practically decided before talking to the supplier.

Source: Forrester Research, B2B Buyer Survey 2023

01 · Five decisions

Where, to whom, how, with what. And with what AI.

A digital strategy responds to five decisions. Today, the fifth is no longer optional.

  1. 01

    Where to sell

    Your own store, marketplaces, local or international sales. We define the scope that makes sense for your business.

  2. 02

    Who to target

    Segments, B2C and B2B profiles and the value of each for the business.

  3. 03

    What experience to offer

    The customer journey before, during and after the sale.

  4. 04

    Which resources to use

    The right balance of technology, data, people and budget.

  5. 05

    Where to apply AI

    In which processes, equipment and services it provides the most value, and with what use criteria.

02 · AI in your strategy

More time for the important stuff. Better service for your customers.

An AI strategy makes sense when it reduces repetitive work, facilitates coordination, and frees up time to better serve each customer. We integrate it into the strategy with clear priorities and an agreed way to measure its usefulness.

Time for what you contribute most

AI helps find information and prepare drafts, always with proper review.

More fluid processes

We reduce duplication and facilitate access to information between departments.

A service with more value

We look for uses that reinforce the attention and quality of responses to each client.

With adequate tools and clear criteria from the beginning. AI Governance

03 · Omnichannel

Online and offline. One customer.

Your customer does not distinguish between channels: they consult the web, talk to a salesperson and buy where it is easiest for them. Your strategy shouldn't distinguish them either.

A single customer view

We bring together data from your ecommerce platform, CRM and ERP.

Data Integration

Coordinated channels

Physical stores, sales teams, the website and marketplaces working towards the same goal.

Marketplaces

Integrated processes

We integrate every channel into the operation and improve the processes that support them.

04 · Your moment

Every stage brings different questions.

Stage 01

Launch

  • Does it make sense to sell online?
  • B2C, B2B or marketplace?
  • What investment do I need?

What tasks can AI support from the beginning?

Stage 02

Consolidate

  • Why aren't sales escalating?
  • Where do I lose clients?
  • Which channels really perform?

Where would AI save us time?

Stage 03

Grow

  • New markets?
  • How do I integrate online and offline?

How do I grow without multiplying the structure?

05 · How we accompany you

From diagnosis to day to day. With support at every step.

A roadmap adjusted to your processes, your infrastructure and your resources, with support to apply it.

  1. 01

    Starting from a diagnosis

    If you already have an audit, we start from it; If not, we start there. Digital audit and AI

  2. 02

    Set objectives and KPIs

    Concrete business goals and how to measure them.

  3. 03

    Design channels, experience and uses of AI

    Where to be, what to offer on each channel and in which processes to apply AI first.

  4. 04

    Start

    We activate the first cases with tools, access, training and adapted guidelines.

  5. 05

    Accompany, measure and adjust

    We resolve doubts, measure results and extend what works.

06 Data First

"Each action, an objective. Each objective, a KPI."

From day one, we use dashboards that combine online and offline data, enabling informed decisions rather than relying on intuition.

Data analytics

07 · From plan to execution

We're not an agency. We're your digital business partner.

A plan that is executed, with the same team. Technology, data, growth and operations work under the same roof.

FAQs

Before defining your strategy.

What is the difference between a digital audit and a digital strategy consultancy?

The audit is a specific diagnosis with a roadmap. The strategy is the support to define the complete plan and apply it.

Do I need an audit before?

It is not mandatory, but it is the best starting point. If you already have a recent diagnosis, we start from it.

How does AI fit into a digital strategy?

As one more decision: in which processes, equipment and services it provides value, and with what use criteria.

Do you work with B2B and B2C companies?

Yes, with both models, and with companies that combine online and offline sales.

Is your digital strategy keeping pace with your business?

Let’s review where you are today, where you could go and what it will take to get there.

Let's talk about your strategy