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✧ Industry expertise · Pharma & Cosmetics

The channel that builds loyalty
beyond discounts.

We connect laboratories, brands and points of sale to protect margin, drive sell-out and increase the value of your sales network.

See model From orders to a value-driven relationship.
More margin

Loyalty built through service, expertise and value.

More sell-out

A trained, activated and connected point of sale.

Better information

Knowledge from every visit, put to work for the business.

Sector context

Four frictions.
The same cost: growing up without profitability.

The challenge goes beyond selling to the channel. It's about helping you better sell, build brand preference and turn every interaction into an advantage for the business.

01

The discount becomes the argument

Rappels, bonuses and promotions support the order but leave little space to differ. If the ratio depends on the price, each trade puts the margin back into play.

02

The seel.in does not guarantee seel.out

To place product does not secure its rotation. Without training, useful contents and accompaniment to the tent staff, commercial efforts lose force at the time of recommendation.

03

Delegations with too much administrative work

Repeated requests, reports and consultations have been put at a later date for a visit of value. Information about needs, skills and opportunities remains in discussions that do not reach the CRM.

04

A fragmented interchannel experience

Pharmacy, distributor, commerce and marketing work with different data. It's difficult to connect campaigns with sales, anticipate repositions and maintain coherence with content and conditions.

The next competitive advantage is built in the relationship: be the partner that helps the point of sale grow.

Commercial transformation

Product supplier
a growing partner.

A hybrid model that connects the delegate, incumbent and counter equipment. Each phase of the commercial cycle provides service, knowledge and data to build a lasting relationship.

01 / Pre-sale

From notoriety to informed recommendation

Product content, training and launch activations so that the channel knows the mark and has arguments relevant to each category.

02 / Sale

From order to an efficient hybrid sale

Portal B2B, custom conditions and an increased delegate with IA. The same customer vision, product and opportunity, connected to ERP and CRM.

03 / after sale

From prompt promotion to true fidelity

Useful services, continuous training and monitoring of the point of sale. A relationship that promotes recurrence, rotation and shared knowledge.

MarginProfitability for account and channel
RotationSell-out and stock quality
RetirementCustomer retention and value
AdoptionReal use by equipment and customers
Retirement Roadmap

What we do for your business at every stage.

A connected ecosystem of strategy, ecommerce, data and IA. We give priority to initiatives that solve concrete frictions and their impact can be measured.

Pre-sale / branded and demand

Visibility and activation

Convert interest in the brand to opportunities for the channel.

  • Digital strategy by audience and category
  • SEO and product contents
  • omnicanal launch campaigns
  • Materials for pharmacy and retail
  • Retirement and conversion measures
Product and training

Knowledge that sells

The right information, on the appropriate channel and time.

  • Consolidated catalogue and product data
  • Content with approval circuits
  • Digital production academy
  • Microtraining for the counter
  • Gamified Learning and Recognition
Sale / own Canal

B2B and B2C e-commerce

A channel strategy that care about the relationship with distribution.

  • Professional portal for pharmacies and partners
  • Catalogs and terms and conditions
  • Requests, Replacement and History
  • ERP, CRM and MIP integration
  • B2C and marketplaces by category
Sale / IA for delegates

Increased commercial network

More time to advice. More useful information about each visit.

  • Preparation of 360 ° vision visits
  • Assistant about approved content
  • Voice notes transformed into reports
  • Validation of the delegate prior to registration
  • Authorisation and operations alerts
Postsales / Value ratio

Channel modelling

Reason to stick with you that goes beyond price.

  • Relationship programmes by level
  • Section 3
  • Training and continuous monitoring
  • Self-service orders and incidents
  • Measures of participation and satisfaction
Postsales / Commercial intelligence

From information to decision

To connect what's happening on the channel with business priorities.

  • Section 3
  • Inactivity and abandonment alerts
  • Profitability and Value of Each Account
  • Projected demand and replacement
  • PDV signage for stock planning
Hybrid sale B2B

Smart Sales Platform.
Closer to the point of sale.

The portal, delegate and product knowledge work together. An experience that facilitates order and gives continuity to the relationship between visits.

To your team

Each visit brings more value.

  • Account vision: orders, activity and needs
  • Approved pits and product materials
  • Assistant IA to prepare and document the visit
  • structured and revised voice notes before going to CRM
  • Replacement and training opportunities for each account
To your pharmacies and partners

The relationship continues after his visit.

  • Prices, conditions and professional catalogue
  • Requests, invoices and monitoring at the same place
  • Access to training and materials for the counter
  • Services and benefits by relationship programme
  • Direct contact with his delegate
illustrative example / IA + CRM

From a note to a useful action.

"The pharmacy needs training about the new range and materials for the counter. He wants to check his replacement next week."

The information finds its place.

Training → new range. Marketing → counter materials. Commercial → Review Replacement next week.

The IA proposes a structured summary of the delegate's note.
Methodology and implementation

Start with focus.
Scaling with evidence.

We define the scope according to your systems, resources and priorities. Each phase has responsibility, adoption criteria and a results-based decision.

01 / Diagnosis and priorities

Understanding where Value Rejected

We have analysed the commercial course, available data and frictions of the channel. We align business, sales, marketing, IT and content review equipment.

Delivery: prioritized Roadmap and case with base line and scenarios.

02 / Pilot and adoption

Validate with those who will use it

We activated a case of use with a group of delegates and points of sale: portal B2B, training, loyalty or IA for CRM. We measure useful and participatory data and quality.

Delivery: and decision to scale with agreed indicators.

03 / Deployment and improvement

Connecting the ecosystem

We extend our validated capabilities, consolidate integration and accompany our team. We have adjusted the strategy from the margin, recurrence and conduct of the channel.

Delivery: stable operation, command table and evolution plan.

Section 3

Designed around
about your commercial reality.

Laboratories, dermocosmetics and beauty share challenges but they require strategies adapted to their products, partners and channels.

A strategy by category

We have a different professional channel, pharmacy, parapharms, retail and direct sale. The course and contents are defined for each audience.

Full Business Vision

We connect brand, sales force, customer experience and operations with common targets of margin, rotation and recurrence.

The counter also counts

We design short training and useful services for the personnel at the point of sale to participate in the relationship with the brand.

Control from design

We define permission, content review and traceability with your responsible equipment. The IA works on approved and human-supervised sources.

Technology that integrates

We start with your ERP, CRM and product data to choose the tools and connections that are suitable to your project's reach.

Adoption and accompanying

We involve delegates and customers from the pilot, align incentives and accompany the change with training and monitoring.

Objections and reality

The questions your team's asking itself.

01"Our pharmacies buy for discount."

The price forms part of the relationship but so do service, training and ease to work with. The pilot allows to check what services generate use and value before changing the model of loyalty.

02"The portal will move our delegates?"

The model assigns a complementary role to each channel. The portal provides regular orders and consultations and retains the ratio and gain information to advise. Together we define the attribution of sales and incentives to promote collaboration.

03"We have CRM and ERP and a web."

The first step is to identify what works and where the journey breaks. We can prioritize an integration, a voice flow to CRM or a product academy about today's tools. The architecture is decided after diagnosis.

04"How does IA fit into a sector like our own?"

We start with delimited uses: consult approved information, prepare a visit or propose a report. We design accessibility, human review and traceability with your officials. The range is evaluated by category and process and a tool does not replace the validation of your equipment.

05"How do we prove our return?"

We have agreed to a base line before the pilot: administrative time, margin for account, order repetition, adoption and rotation where data are available. We have been comparing evolution with a reference period or group and revising the total cost of the initiative.

06"Where do we start without overloading the team?"

We chose a priority friction, a target group of users and a business manager. We agree with the internal dedication, the milestones and the conditions for climbing. The first project should be useful for those who use and measurable for those who drive it.

Explore our capabilities

Technology behind
Strategy.

Magento and Adobe Commerce

Ecommerce B2B and B2C for high performance operations.

BigCommerce

A SaaS base to evolve the digital channel.

Ecommerce integrations

Connected ERP, PIM, CRM, logistics and analytics.

Strategic discussion

What if your next growth lever was the relationship with the channel?

Let's talk about margin, sellout and commercial productivity. We will identify the starting point and more meaningful initiatives for your lab or brand.

I want a diagnosis
Sector Insights

Ideas to strengthen
his relationship with his pharmacy.

B2B Founding: From Transactional Incentive to Value Ecosystem

Training, services and shared data expand the value of the relationship. A model of loyalty that goes beyond discount.

IA and Data: Optimization of Pharmaceutical Stock and Commercial Trust

Advancing demand helps care for availability. Data, foresight and commercial criterion connect inventory and confidence.

Marketing and Hand Sales of Artificial Intelligence and Scraping Web at the Cosmetic Industry

The IA helps order market signals. Marketing and sales turn them into coordinated decisions about content, offer and channel.

How a cheesebooks or cosmetics can convince a pharmacist to share the sellout of his products

Sharing sellout needs a clear benefit for the pharmacy. Transparency, information and service support collaboration.

IA and MicroLearning: The Future of Pharmaceutical Training B2B

Brief capsules and concurrently practice bring training closer to work. The approved content remains alive and accessible.

The price war between the pharmacy and pure eCommerce platforms

Comparison of prices requires context. A different experience helps to strengthen the value of the advice and the relationship with the channel.

Click & amp; Collection Strategy and AI in Dermocosmetic Pharmacy

The collection at pharmacy connects digital convenience and close care. A coordinated service begins with a reliable promise.

IA + Free Hands: The perfect combination for commercial equipment

Voice notes can become useful reports. The delegate valids information and keeps track of every next step.

Sector Insights

B2B Founding: From Transactional Incentive to Value Ecosystem

The discount gets an order. Value builds a relationship.

A pharmacy can buy today for a bonus and exchange supplier tomorrow for a better offer. When the price concentrates the whole conversation, the lab ends up financing a fidelity that needs to be renewed at every negotiation. The challenge is to extend the motif to work together and help the point of sale to develop their business.

The counter forms part of the strategy

The ratio is not limited to the person or person with responsibility for purchases. The equipment that serves needs to know the product, explain its value proposal and find reliable responses. Brief training, approved materials and easy access to knowledge allow brand accompaniment to reach the time of conversation with the client.

A useful service ecosystem

A professional portal can collect orders, documentation, training and incident monitoring. It can also offer support to review the inventory or prepare a campaign. The level programs can recognize participation and learning with transparent and revised criteria by company officials. Their usefulness depends on their contribution to the daily activity of the pharmacy.

The delegate gives continuity to the value

The technology works best as the delegate incorporates it into his usual relationship. It can detect training needs, accompany the use of the portal and check what services each account uses. The aim is to convert shared information into a more useful conversation with less dependence on individual promotions.

Measurement of ratio quality

A group of pharmacies and a proposal for closed services should be initiated. Indicators are agreed before the pilot: participation, recurrence, scope, satisfaction and care costs. Comparison with a starting point allows to check what generates value. Faithful work with the brand helps the pharmacy to offer better service.

Sector Insights

IA and Data: Optimization of Pharmaceutical Stock and Commercial Trust

Availability is also a commercial promise

A proposal for an order will lose credibility if the product does not come at an agreed time. Stock breakages generate consultations, changes and explanations that fall onto commercial equipment. At the same time, an excess inventory jammers resources and can increase the risk of obsolescence. Availability links operations, profitability and confidence.

Prevent requires understanding of data

The sales history is a starting point but it's best to distinguish demand, promotions, seasonality and periods at which it could not be served. A fall in sales can reflect a lack of product, a lack of interest. The quality of reference, date, stock and time frame conditions any forecasts with or without IA.

From an estimate to a revised decision

Models can help identify pattern changes and propose replacement alerts. Those signals have to reflect uncertainty and be contrasted with supply capacity, intended campaigns and knowledge of equipment. A warning is useful when someone knows what to review, who decides and what action they can conduct.

Information that improves conversation

With up-to-date information, the delegate can explain the availability, anticipate a consultation and prepare an account-adjusted proposal. To share a reliable time frame and report changes clearly reduces the distance between what's been sold and what operations can fulfill.

Start with a family of products

A pilot can be limited to representative references and pharmacies. Projected with a reference method and measured availability, excess stock, incidents and level of service. Success includes better decision-making with understandable information and confidence-building.

Sector Insights

Marketing and Hand Sales of Artificial Intelligence and Scraping Web at the Cosmetic Industry

A single market reading

Marketing looks at trends, messages and campaigns and sales get challenges, requests and sign from the channel. When both perspectives are separated, it's difficult to turn what we have learned into coordinated decisions. The IA can help to order market information and link it with commercial knowledge.

Collect what answers a question

The observation of public sources can provide information about assortment, visible prices, availability, published ingredients and reviews. Before automates collection, it is appropriate to define what each data is required for and what sources can be used. The authorized access, conditions of use and quality of origin are part of the design.

Comparison requires context

A single price may be another size, a temporary promotion or a different package. The IA can propose correspondences and classify information but alerts require date, source and verifiable criteria. The changes to a page can also break collection: maintenance and monitoring are still necessary.

Convert signs to proposals

The questions that appear in reviews can guide contents; a recurring demand can help prepare an argument and a change in the range can provoke a conversation with a distributor. Marketing and sales decide what an share deserves, with care for the brand's positioning and profitability. Competitive information serves to understand the market and to design its own offer.

A shared learning cycle

The pilot can focus on a category and few sources. Each sign was assigned to a person responsible and what decision had been made was recorded. The quality of the alerts, the time saved and their commercial usefulness are measured. To accumulate data has little value if it doesn't help the teams to get better.

Sector Insights

How a cheesebooks or cosmetics can convince a pharmacist to share the sellout of his products

Sharing data starts with sharing value

To ask a pharmacy for their sales requires an explanation of what they will get. For the laboratory, seal-out helps to understand demand and for the pharmacy, to share it should translate into a concrete service. To improve replacement proposals or to detect low-rotation references can be a more convincing starting point than a generic demand for information.

A clear agreement about information

The proposal should specify what references are included, what fields are required, how often they are transmitted and who can consult them. For an initial experience, added units can be sufficient by product, period and stock. The scope should be defined with data managers and partners involved and should avoid including information from patients or details other than the agreed purpose.

Make benefits visible

The pharmacy can receive a review of its inventory, order suggestions and monitoring of low-rotation references. Any commitment to devolution or timings requires specific conditions and operational viability. Trust grows as the service promised materializes and the pharmacy can check how your information is used.

To integrate with little daily effort

The manual capture adds work and reduces continuity. Connectors with the management system or authorized providers should be evaluated and the quality of the transmission checked and their performance visible. The integration is valid with a small sample before its extension.

A pilot that both parties can evaluate

Laboratory and pharmacy agree targets, managers and a pilot review. Availability, rotation, dedicated time and usefulness of recommendations offer a shared reading. The seal-out becomes a collaborative base as it helps make better decisions on both sides of the counter.

Sector Insights

IA and MicroLearning: The Future of Pharmaceutical Training B2B

Having been a course doesn't mean knowing how to conduct

The initial training provides a necessary basis but knowledge remains valid as products, materials and Canal needs change. The difficulty appears during a visit or a conversation at a pharmacy, if you have to remember a precise argument or admit that a doubt needs specialized review.

Learning throughout the tour

The microLearning organizes knowledge in short and focused pieces: a novelity, an objection or a common question. Can combine video, audio, cases and space repetition. The contents are adapted to the role and time of use, while maintaining initial training and accompanying officials and trainers.

The IA helps production and practice

From approved documentation, IA can prepare capsule purifiers, questionnaires and conversation scenarios. The simulators allow you to test questions and get feedback before applying them to an actual interaction. The review of the contents and criteria for evaluation remains with the responsible teams.

Existence forms an integral part of learning

Each piece requires a source, a version and a date of review. Access should respond to the user's profile and materials removed should stop appearing. Consultation with approved sources reduces some risks but does not eliminate generation errors: traceability, human review and climbing rules are necessary.

Meter application, not just completion

A frequent launch or objection allows you to start a manageable pilot. The retention of knowledge, consistent message, time to autonomy and quality of conversations are observed. Training contributes more to accompanying the team at work and makes it easier for them to apply with criterion what they have learned.

Sector Insights

The price war between the pharmacy and pure eCommerce platforms

Advice and purchase can occur on different channels

A consumer can get information at a pharmacy and end up buying online. That separation puts pressure on the value of advice and puts a question to the brands: how to build an experience that recognizes the contribution of each channel and remains relevant to the client.

Understand the price before reacting

Comparison should consider format, shipping costs, promotions, availability and services included. Market intelligence helps to interpret these differences and to revise its own proposal. A price alert requires context and should not automatically trigger a commercial response.

Give reason to choose the channel

The pharmacy provides closeness, professional advice and continuity. Training, approved resources and well-designed services can strengthen that experience. The brand can also explore its own different offers or relative programs, defining its scope and revising them with competent equipment before applying them.

Coordination of experience and responsibilities

A omnicanal model needs to agree how an opportunity arises, who provides the service and how an incidence is met. The traceability of the product can support research about its conduct where sufficient information exists without turning an incomplete sign into an automatic conclusion. Trade governance and the review of agreements are accompanied by technologies.

Measurement of remaining value

The analysis should not stay at the volume sold during a promotion. Margin, recurrence, satisfaction, service costs and channel participation show if the strategy strengthens the relationship. The sustainable response is to build a proposal that the client understands and values throughout his or her experience.

Sector Insights

Click & amp; Collection Strategy and AI in Dermocosmetic Pharmacy

Collecting an order can open a relationship

The Click & amp; Collection connects the comfort of buying online with the closeness of the pharmacy. To make this work, collection should bring value to the consumer and fit into the activity at the point of sale. The model needs more than enabling an option at the checkout.

Agreed service before connecting systems

It is necessary to define who sells, who prepares the order, where the stock is and how cancellations, incidents and returns are managed. The work of the pharmacy and its pay have to be determined. The contractual and fiscal design is revised for each model with the appropriate officials.

A promise of reliable collection

The availability shown should be supported by sufficiently up-to-date data. Confirmation, booking, preparation and customer notice are different states that require liability. If integration still does not allow them to be automated, an assisted pilot can help validate the operation before expanding it.

A to facilitate co-ordination

A can help anticipate demand, detect anomalies and prioritize orders that require care. His recommendations should respect the agreed stock and service rules. At the pharmacy, a well prepared delivery leave room to solve questions and offer the professional accompaniment that the client needs.

Test complete experience

The pilot can focus on a category and few pharmacies. The production time, orders collected, cancellations by availability, equipment and satisfaction are measured. The goal is that digital convenience and face care will be mutually reinforcing with an operation that both parties can sustain.

Sector Insights

IA + Free Hands: The perfect combination for commercial equipment

The value of a visit cannot be found only with an order

A conversation can reveal a need for training, a product doubt or an opportunity for monitoring. When the report's postponed, some of the context gets lost. To register that information simply helps to get knowledge of the commercial network to the teams that can act about it.

From the note of voice to structured report

A guest may transcribe his or her note and propose his or her classification: necessity, task, request or next contact. It can also identify product references with the help of the catalogue. The report is submitted to the commercial to correct and confirm the information before its incorporation into the CRM.

A brief and at an appropriate time interplay

Voice capture should be adapted to the delegate's work. It can be performed at the end of the visit, at an appropriate place and with the car parked. The comfort of free hands doesn't make any time appropriate to dictate or revise information. A clear and short flow facilitates adoption without adding another complex task.

Required data and defined circuits

The design should restrict capture to relevant commercial information, establish accessibility and agree to conservation and traceability. Communications requiring specialized treatment are referred to the related process. Automatic filters help to identify risks but do not replace equipment procedures and monitoring.

Less load, more continuity

A pilot with few users allows to review quality transcription, corrections, dedicated time and task monitoring. It should also be asked whether the report was useful to marketing, service and commercial direction. The improvement occurs when a note becomes an understandable action and the relationship with the pharmacy gain continuity.